As a serial entrepreneur, Arsha Jones is no stranger to the hustle it takes to launch and run your own business. But she does so with such ease that one would never know the blood, sweat and tears that comes with it. Her latest venture, Tees in the Trap, which was launched over two years ago, highlights hip-hop, popular culture and everyday life – from a woman’s perspective.
The shirts are trendy, fly and sometimes just a bit ratchet – the good kind of ratchet. The tees are such a hit, they’ve even been worn by the likes of celebrities and influencers such as Kandi Burress, Luvvie, Claire Sulmers and Nene Leakes.
Much of the success of the brand is due to her commitment to producing a brand that is entirely devoted to what she says is “creating things that black girls like.”
Get to know more about Tees in the Trap through its founder, Arsha Jones.
What year were you founded?
What inspired you to launch your business?
I wanted to build a brand that reflected the black girl experience. Our products feature pop culture and hip-hop related themes, sprinkled with a little #blackgirlmagic.
What makes your brand/product unique?
We are true to a culture and community that we love. It makes us proud to highlight sayings, situations and events that makes black girls unique.
Why should everyone #buyblack this holiday season?
Buying black helps support the economy and our communities. Black businesses overwhelmingly hire black employees. When you purchase black, you not only are supporting the company but you’re providing for other black families as well.
How do you pay it forward within your community?
I donate money, time and product to those in need. Each year, we also choose a charity to to spotlight. This year we donated to Luvvie Ajayi’s The Red Pump Project.
What is your business mantra?
Share black culture with the world with the class and flair it deserves.